Built Bar's Core Protein Sources
At the heart of Built Bar’s formula is a blend of high-quality proteins designed for both superior taste and nutritional benefits. While the exact composition can vary between the original bars and the popular marshmallow-like Puffs, whey protein is a consistent ingredient in many products. The brand primarily uses two forms of whey, each offering distinct advantages for consumers.
The Role of Whey Protein in Built Bars
Built Bars contain a combination of whey protein isolate and partially hydrolyzed whey protein isolate. Understanding the difference between these two forms is key to appreciating the bar's quality and benefits.
- Whey Protein Isolate: This is a highly refined form of whey protein, processed to reduce lactose content to less than 1% and increase the protein concentration to approximately 90%. This makes it a purer protein source that is often better tolerated by individuals with mild lactose sensitivities. It provides a complete amino acid profile, which is essential for muscle repair and growth.
- Partially Hydrolyzed Whey Protein Isolate: This form of protein has been partially broken down into smaller fragments through hydrolysis. This process allows for faster and easier absorption by the body, making it ideal for rapid muscle recovery, especially after an intense workout. The faster digestion can also be gentler on the stomach for some users.
The Inclusion of Collagen Peptides
In addition to the whey blend, Built Puffs and some other products also incorporate collagen peptides. Collagen is another form of protein known for its unique health benefits, particularly related to skin, hair, joint, and bone health. Its inclusion provides a multi-purpose nutritional boost, offering more than just muscle support. While whey focuses on muscle synthesis, collagen works to support connective tissues, which is beneficial for active individuals.
Comparison: Whey Protein vs. Collagen Protein
| Feature | Whey Protein | Collagen Protein |
|---|---|---|
| Source | Milk-derived | Animal-derived connective tissues |
| Primary Function | Muscle building and repair | Supports skin, joints, hair, and bones |
| Amino Acid Profile | Complete (all 9 essential aminos) | Not a complete protein (missing tryptophan) |
| Absorption Rate | Fast (especially hydrolyzed form) | Generally absorbed well |
| Texture Influence | Can contribute to a creamier texture | Gives the Puffs their light, marshmallow-like consistency |
Beyond Protein: Other Key Ingredients
While the protein blend is a significant part of the story, Built Bars contain other notable ingredients that contribute to their unique flavor and texture. For example, the use of erythritol and stevia keeps the sugar content low, appealing to low-carb and keto consumers. Glycerin and digestion-resistant maltodextrin are also included to maintain moisture and add fiber. It is important for those with specific dietary needs to read the full ingredient list, as products contain milk, soy, and animal-derived gelatin. Vegans and those with dairy intolerances will need to seek alternatives.
The Built Bar Promise: Taste and Texture
Built Bar differentiates itself from many competitors by focusing on a soft, fluffy texture, particularly in its Puff line, and a flavor profile reminiscent of candy or dessert. The use of both whey and collagen allows the company to create this signature mouthfeel, distinguishing it from denser, chewier bars. This commitment to a premium eating experience is a major draw for consumers who may be put off by the often chalky or gritty texture of other protein supplements. The bars are also covered in real dark chocolate, which enhances the indulgent flavor.
Conclusion: Understanding the Protein in Your Built Bar
To conclude, Built Bars are indeed made with whey protein, but the full picture is more nuanced. The brand strategically combines different types of protein, specifically fast-absorbing hydrolyzed whey and complete whey protein isolate, to provide robust muscle-building support. Furthermore, by adding collagen peptides to its Puffs, Built Bar offers additional benefits for joint and skin health. This thoughtful blend of high-quality protein sources, combined with a focus on taste and texture, is a key reason for their popularity. For more details on the brand's protein strategy, see the official Built Bar blog.
