Are Jordans frusli vegan? A detailed guide on diet and ingredients

November 9, 2025 •

3 min read

Over 5% of the UK population is estimated to follow a vegan diet, making label-checking a routine practice. If you've ever wondered, "Are Jordans frusli vegan?", the answer depends on the specific flavor, as many varieties contain honey. This guide will help you understand the ingredients to look for and how to choose suitable alternatives for a plant-based nutrition diet.

Quick Summary

Jordans Frusli bars are not universally vegan, as many varieties contain honey. Vegans and those on plant-based diets must carefully check the ingredients of each flavor. Alternatives to Frusli are available from brands that produce specifically vegan cereals and bars.

Key Points

Honey is the Key Non-Vegan Ingredient: Many popular Jordans Frusli flavors, such as Juicy Red Berry and Raisins & Hazelnuts, contain honey, making them unsuitable for a vegan diet.
Check Labels for Each Flavor: You cannot assume all Frusli bars are the same. Always read the ingredient list for every specific flavor you purchase, as some might be vegan while others are not.
Frusli is 'Suitable for Vegetarians,' not Vegan: The product is marketed as being suitable for vegetarians due to the presence of honey and is not intended for vegans.
Explore Vegan Alternatives: If you are strictly vegan, look for alternative cereal bars or cereals that are certified vegan or made with plant-based sweeteners like agave or maple syrup.
Homemade Bars are an Option: For complete control over ingredients and avoiding cross-contamination, consider making your own granola bars at home.
Vigilance is Required for Plant-Based Diets: The example of Jordans Frusli underscores the necessity for individuals on plant-based diets to diligently check product labels and certifications.
Consider the Entire Product: Cross-contamination risk during manufacturing can also be a factor, so relying on certified vegan products is the safest bet.

Understanding the Ingredients in Jordans Frusli Bars

For anyone following a plant-based diet, reading ingredient lists is an essential habit. With Jordans Frusli bars, this habit is crucial because the vegan-friendliness varies by flavor. The primary reason some are not vegan is the inclusion of honey, an animal-derived product.

For example, the Juicy Red Berry and Raisins & Hazelnuts flavors have been confirmed to list honey in their ingredients. While honey is produced by bees and not directly from an animal, it is not considered vegan. Therefore, these products are only suitable for vegetarians, as is clearly stated on some packaging. The presence of other potential non-vegan ingredients, such as certain forms of lecithin or sugar, is also something to watch for, though honey is the main concern with these specific bars.

The Importance of Label-Checking

Product formulations can change over time, making it even more important to check the label every time you purchase. For example, some products might be made in a facility that also handles non-vegan ingredients, posing a risk of cross-contamination, though manufacturers like Jordans state they conduct clean-downs between production runs. Still, for strict vegans, the surest method is to stick to products with certified vegan labels.

Comparison of Jordans Frusli and Vegan Alternatives

For those seeking a vegan alternative to Jordans Frusli, several other brands offer plant-based and honey-free options. The following comparison table highlights the differences to help you make an informed choice.


Feature	Jordans Frusli (Non-Vegan Varieties)	Vegan Cereal Bars/Granola
Key Sweetener	Honey, sugar, glucose syrup	Maple syrup, agave nectar, date paste
Ingredients	Wholegrain oats, dried fruits, nuts, honey	Wholegrain oats, dried fruits, nuts, seeds, plant-based sweeteners
Suitability	Vegetarians	Vegans and vegetarians
Certification	May carry "Suitable for Vegetarians" label	Often carry a certified vegan logo
Availability	Widely available in supermarkets	Found in health food stores and major retailers

Notable Vegan-Friendly Brands

When exploring alternatives, several brands stand out for their commitment to plant-based ingredients. These often use alternative sweeteners that are naturally derived and do not involve animal byproducts. Look for brands that clearly label their products as vegan or specifically state the absence of animal-derived ingredients like honey and dairy.

For those who prefer to be more involved in their food preparation, homemade granola bars are an excellent option. They allow for complete control over ingredients, enabling you to use agave or maple syrup instead of honey.

How to Find a Vegan-Friendly Snack

Making a quick, vegan snack choice doesn't have to be difficult. Here is a step-by-step approach to ensure your selection is suitable for your diet:

Check the Ingredients List: Always read the product label. Look for non-vegan ingredients like honey, milk, whey, or gelatin.
Look for Vegan Certification: The most reliable method is to check for a certified vegan trademark. This symbol guarantees the product is free of animal products.
Use Vegan-Focused Resources: Utilize apps or websites that specialize in identifying vegan products. These can often provide quick, reliable information on specific brands and flavors.
Explore Dedicated Vegan Brands: Many companies focus exclusively on producing vegan products, removing any guesswork from your shopping trip. Brands like Nature's Path and Kashi offer numerous vegan-friendly options.

Conclusion: Are Jordans frusli vegan? The verdict.

In conclusion, the simple answer to "Are Jordans frusli vegan?" is no, not all of them. The common inclusion of honey in popular flavors like Red Berry and Raisins & Hazelnuts makes them unsuitable for a vegan diet. While the brand is transparent about the inclusion of honey and labeling their products as suitable for vegetarians, it falls short for those abstaining from all animal byproducts. Fortunately, the market for vegan-friendly snack alternatives is vast and growing. By vigilantly checking ingredient lists and exploring brands dedicated to plant-based products, you can find a delicious and suitable option for your nutrition diet needs.

Visit Jordans Cereals AU for official product ingredient information

Frequently Asked Questions

Jordans Frusli bars are not vegan because many flavors contain honey, which is an animal-derived product. While honey is considered vegetarian, it is not suitable for a vegan diet.

Not all Frusli flavors contain honey, but many of the most common ones do, including Juicy Red Berry and Raisins & Hazelnuts. You must check the specific ingredient list for each individual product to be sure.

Honey is the primary non-vegan ingredient that is consistently listed. Other potential issues might include certain sugars or lecithins, but honey is the most certain animal byproduct.

You can find vegan alternatives from brands like Nature's Path, Kashi, and Dorset Cereals, which offer specific vegan-friendly granola and muesli options. Additionally, making homemade granola bars allows for full control over ingredients.

To determine if a cereal bar is vegan, check the ingredients list for non-vegan items like honey, dairy (e.g., milk, whey), and eggs. The most reliable method is to look for a certified vegan trademark on the packaging.

While Frusli bars are often not vegan, some other Jordans cereals, such as certain varieties of Country Crisp and their muesli range, may be vegan-friendly. It is still essential to check the ingredient list for honey on each specific product.

Vegans avoid honey because its production is considered an exploitation of bees. Bees are integral to the ecosystem and their honey is their own food source, so vegans choose not to consume it as part of their diet.