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Are New Chapter vitamins certified for quality and purity?

4 min read

New Chapter became a Certified B Corporation in 2014, a milestone that highlights their commitment to social and environmental accountability alongside profit. For consumers, this raises a crucial question: are New Chapter vitamins certified beyond corporate standards to guarantee the quality and purity of their ingredients? The answer is yes, with a range of third-party certifications validating their product claims.

Quick Summary

This article details the extensive third-party certifications held by New Chapter, including USDA Organic, Non-GMO Project Verified, NSF Certified Gluten-Free, and more. It explains what these certifications signify for product quality, purity, and sustainable sourcing practices. An overview of their whole-food fermentation process is also provided.

Key Points

  • Third-Party Certified: New Chapter vitamins hold certifications from various independent organizations, including USDA Organic, Non-GMO Project, and NSF.

  • USDA Organic: Many products are USDA Organic certified, ensuring they are made with at least 95% organic ingredients grown and processed according to federal standards.

  • Non-GMO Project Verified: New Chapter was an industry pioneer in obtaining Non-GMO Project Verification for its products, verifying they are free of genetically modified organisms.

  • NSF Certified Gluten-Free: Products carrying this certification meet strict FDA guidelines, ensuring they contain less than 20 ppm of gluten.

  • Fermented Whole-Food Formula: New Chapter's unique fermentation process creates whole-food complexed nutrients that are gentle on the stomach and easily absorbed by the body.

  • Certified B Corporation: Beyond product quality, the company is a Certified B Corp, meeting high standards for social and environmental performance.

In This Article

What Certifications Do New Chapter Vitamins Carry?

New Chapter places a strong emphasis on sourcing and processing that results in high-quality, whole-food supplements. To back these claims, the company relies on several reputable third-party certifications. These certifications are essential for building consumer trust and providing transparency in an often-unregulated industry. When you see these seals on New Chapter products, it indicates that an independent organization has verified certain aspects of the product's composition and manufacturing process.

Key third-party certifications include:

  • USDA Organic: This certification, performed by independent USDA-accredited agencies like Where Food Comes from Organic, confirms that a product is made with at least 95% organic ingredients. This means the ingredients were grown and processed according to strict federal guidelines without the use of most synthetic pesticides or fertilizers. New Chapter proudly showcases this seal on many of its vitamins, confirming their dedication to organic standards.
  • Non-GMO Project Verified: As a pioneer in the industry, New Chapter was one of the first vitamin companies to enroll its products in the Non-GMO Project Verification program. This verification ensures that ingredients are independently reviewed for GMO avoidance, tracing the process all the way back to the seed. This provides assurance that their products are free of genetically modified organisms.
  • NSF Certified Gluten-Free™: For individuals with celiac disease or gluten sensitivity, this certification is critical. New Chapter has its gluten-free products certified by NSF, a leading public health and safety organization. This certification verifies that the products meet the U.S. Food and Drug Administration's (FDA) strict definition of 'gluten-free,' containing less than 20 parts per million of gluten.
  • Certified B Corporation®: New Chapter has been a Certified B Corp since 2014, meeting rigorous standards for social and environmental performance, accountability, and transparency. This certification goes beyond the product itself, evaluating the company's overall impact on its workers, community, and the environment.
  • Upcycled Certified™: As of spring 2025, the Wholemega fish oil line will feature the Upcycled Certified mark. This signifies that the fish oil is produced using nutrient-rich trim from wild salmon caught for restaurants and food purveyors, reducing food waste and promoting sustainable practices.

The Importance of Fermentation and Whole-Food Ingredients

One of the defining features of New Chapter vitamins is their unique approach to ingredient processing. They are industry pioneers in using a two-step fermentation process that cultures vitamins and minerals with beneficial probiotics and whole foods like organic fruits and vegetables. This creates a whole-food complex that is easier for the body to recognize and absorb compared to synthetic isolates found in many conventional supplements.

Fermentation offers several advantages:

  • Enhanced Absorption: The process transforms nutrients into a whole-food form, making them more bioavailable and easier for the body to digest.
  • Gentle on the Stomach: Because of the probiotic culturing, New Chapter vitamins are gentle enough to be taken on an empty stomach without causing nausea.
  • Probiotic Support: The fermentation process naturally creates beneficial probiotics and immune-boosting beta glucans, adding a supplementary health benefit.

How Certifications Support Quality and Transparency

For many consumers, the landscape of nutritional supplements can be confusing. Government regulations require supplement manufacturers to follow Good Manufacturing Practices (GMPs), but third-party certifications take product transparency a step further. These seals provide independent verification that a company's claims are legitimate.

When evaluating a supplement, here is why certifications are valuable:

  • Independent Audits: Certification organizations like the Non-GMO Project and NSF conduct independent audits to verify compliance with their standards, providing an unbiased assessment of the product.
  • Clear Standards: Each certification represents a clear, public set of standards that the product must meet. This removes guesswork for the consumer.
  • Traceability and Accountability: Certifications often involve a rigorous chain of custody that tracks ingredients from their source to the final product, increasing accountability.

Comparison: New Chapter vs. Conventional Vitamins

To illustrate the value of New Chapter's certification approach, consider the following comparison with conventional vitamins.

Feature New Chapter Vitamins Conventional Vitamins
Ingredient Sourcing Prioritizes organic and sustainably sourced whole foods. Often uses synthetic, chemical isolates.
Manufacturing Process Uses probiotic fermentation to create a whole-food complex for better absorption and gentleness. Typically uses standard, non-fermented processes that may lead to synthetic, harder-to-digest nutrients.
Third-Party Certifications Holds multiple reputable third-party certifications, including USDA Organic, Non-GMO Project Verified, NSF Certified Gluten-Free, and Certified B Corp. May not have any third-party certifications beyond mandatory GMPs.
Digestibility Gentle enough to be taken on an empty stomach due to fermentation. Can cause stomach upset or nausea due to synthetic ingredients and fillers.
Environmental Impact Certified B Corp status and Upcycled Certified products reflect a strong commitment to environmental and social responsibility. Less focus on environmental standards; potentially less transparency on sourcing.

Conclusion

Yes, New Chapter vitamins are extensively certified by multiple independent, third-party organizations. Their commitment to obtaining certifications like USDA Organic, Non-GMO Project Verified, and NSF Certified Gluten-Free provides a high degree of transparency and accountability that distinguishes them in the supplement market. The company’s innovative use of whole-food fermentation further enhances the quality of their products, making them easy to digest and absorb. These comprehensive certifications, combined with their Certified B Corporation status, assure consumers that they are purchasing supplements with a strong emphasis on quality, purity, and sustainability. For those seeking verified and ethically produced whole-food supplements, New Chapter's robust certification portfolio offers significant peace of mind.

Additional Resources

For more information on New Chapter's quality standards, visit their official website at https://newchapter.com/pages/third-party-certifications.

Frequently Asked Questions

Yes, New Chapter has been a Certified B Corporation since 2014, which means the company meets rigorous standards of social and environmental performance, accountability, and transparency.

Many of New Chapter's vitamins are certified gluten-free by NSF, a respected third-party organization. Look for the 'NSF Certified Gluten-Free™' logo on product labels to confirm.

Non-GMO Project Verified means an independent review has confirmed that a product's ingredients have been vetted for GMO avoidance all the way back to their source. New Chapter was one of the first supplement companies to achieve this verification.

New Chapter's fermentation process cultures vitamins with probiotics and organic whole foods, enhancing nutrient absorption and making the supplements gentle on the stomach, even when taken without food.

While many New Chapter products contain certified organic ingredients, particularly those with the USDA Organic seal, not all ingredients in all products are organic. The company prioritizes organic sourcing but focuses on high-quality, whole-food ingredients overall.

No, New Chapter is committed to not using synthetic fillers, artificial colors, or artificial flavors in its products.

You can find certification seals like USDA Organic, Non-GMO Project Verified, and NSF Certified Gluten-Free™ on the product packaging and on New Chapter's official website, which details their various third-party validations.

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Medical Disclaimer

This content is for informational purposes only and should not replace professional medical advice.