Category: Absorption

Over 70% of vitamin A in some developing nations comes from plant-based carotenoids, yet its absorption varies widely. Learning how to improve carotenoid absorption is essential for maximizing the benefits of antioxidant-rich fruits and vegetables in your diet.

Over 80% of the lycopene consumed in the U.S. comes from processed tomato products, yet its absorption is not guaranteed and many factors can interfere with lycopene bioavailability. This potent antioxidant is not always fully utilized by the body, with dietary choices, cooking methods, and other compounds all playing a role in its ultimate effect on health.