Category: Advertising

The Vlasic Stork has been the official mascot of Vlasic Pickles since 1974, making him a recognizable character for generations. The choice of this specific animal on Vlasic pickles was a clever marketing strategy that linked the brand to the well-known lore of storks and babies, tapping into the common belief that pregnant women crave pickles.

As of April 2025, Google updated its advertising policy, signaling a major shift in how brands can appear on search results. The change explicitly permitted double serving, a practice that was previously forbidden for years and led to account suspensions.

According to the Federal Trade Commission (FTC), all advertising claims must be truthful and backed by evidence before they are disseminated. This fundamental principle of truthfulness is the very foundation for understanding what makes a claim qualified, requiring specific criteria for validity and credibility across different fields.