Category: Alcohol trends

Worldwide, 52% of men were current drinkers in 2019, compared to only 35% of women. While this data reveals a broad disparity in overall alcohol use, a deeper dive is required to answer the specific question: what gender drinks more beer?

In 2025, Michelob ULTRA officially claimed the title of America's #1 selling beer, solidifying its place in a dynamic market. Answering what is the most consumed alcoholic drink in the US involves looking beyond individual brands to broader beverage categories like spirits, wine, and ready-to-drink (RTD) cocktails to understand shifting consumer preferences.