Why is everyone drinking Michelob Ultra? An Unpacking of Its Rise
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2 min read
In September 2025, Michelob Ultra officially became America's top-selling beer, marking a significant milestone for a brand launched just over two decades ago in 2002. This surprising shift in consumer preference reflects a deeper change in what today's drinkers want from their beverages, moving away from heavier traditional brews towards lighter, more wellness-oriented options.
