Category: Beverage market

According to a 2025 CivicScience report, 60% of U.S. energy drink consumers are under the age of 35, highlighting that young adults are the dominant consumer base. The primary demographic to answer the question, "Who buys the most energy drinks?" includes Gen Z and Millennials, with male consumers slightly outpacing female consumers.

According to Statista, the U.S. energy drink market was valued at nearly $21 billion in 2024, with its top players dominating sales. This intensely competitive landscape begs the question: what is the most sold energy drink in the US?

With a global market size projected to grow significantly, the energy drink industry is a competitive arena. In this vibrant market, Red Bull is widely considered the most successful energy drink, dominating sales and global market share thanks to its iconic branding and strategic marketing.