Category: Brand history

Did you know the original concept for the Red Bull drink did not originate in Austria but in Thailand, where it was known as Krating Daeng? This potent, non-carbonated elixir was later adapted by entrepreneur Dietrich Mateschitz for the Western market, leading to the internationally recognized product, and answers what is the original Red Bull drink today.

Since their debut in 1941, M&M's have seen numerous color changes, but the removal of certain shades, like the original violet and the later tan, has led many to ask: did M&M's get rid of a color? The answer is yes, several times, each for a different, fascinating reason rooted in marketing shifts, public health scares, and consumer votes.

When the Snickers bar was first introduced in 1930, it was an entirely different product, hand-sliced and sold for just five cents. The answer to how many ounces was the original Snickers bar is not a simple one, as manufacturers often did not standardize weights in the same way they do today. Early products like Snickers evolved over time, changing in both size and formula.

Everyday milk powder is a product of the global food giant Nestlé, but its modern branding was developed long after the company's inception. The true founder of the company behind Everyday milk powder is Henri Nestlé, a German pharmacist who began his enterprise in Switzerland in the 19th century.

The modern energy drink era began in 1962 when Taisho Pharmaceutical introduced Lipovitan-D in Japan. This energizing tonic, originally marketed toward factory workers and truck drivers, is widely recognized as the first modern energy drink and contained key ingredients still used today.

In 1928, the peanut butter and chocolate combination known as Reese's Peanut Butter Cups was invented, but their iconic name didn't stick immediately. So, what did Reese's used to be called in those early days? The original, more humble name reflected its price rather than its famous creator.

In the 1920s, a Columbia University study claimed that the average person experienced a significant energy slump three times a day, a finding that would become the foundation for one of the most brilliant and enduring marketing campaigns in advertising history. This research was a goldmine for Dr Pepper, which used it to create the iconic slogan, 'Drink a bite to eat at 10, 2, and 4,' forever linking the beverage to a daily routine.

AMP Energy first launched in 2001 under the Mountain Dew brand and has undergone several changes since. For consumers wondering, "Does AMP energy drink still exist?" the answer is a bit complicated: the original citrus flavor lives on as 'MTN Dew AMP Original,' though most of the former standalone brand's flavors have been discontinued.

Created in Newcastle in 1927, Lucozade was originally known as "Glucozade," a glucose-based tonic designed to provide energy for the sick and infirm. Before its modern rebranding as an energy drink, the original Lucozade and sickness were deeply intertwined, with the product becoming a household staple for convalescence.

Created in 1927 by a chemist in Newcastle, the drink was first called "Glucozade" and was intended to help those recovering from illness by providing an easy source of energy. This answers what was Lucozade originally used for, before its famous transformation into a modern energy and sports drink.