Why was Dasani water banned? Unpacking the 2004 UK Recall
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4 min read
In March 2004, Coca-Cola was forced to voluntarily recall all Dasani water bottles in the United Kingdom, just weeks after its launch. This decision effectively banned the brand from the UK market and was the result of a dual-pronged disaster involving both a chemical contamination scare and a major public relations misstep. What was meant to be a successful expansion instead became a cautionary tale in brand management.
