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Category: Brand marketing

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Why Did Sunny Delight Get Banned? The Truth Behind the Controversy

3 min read
In 1999, a young girl's skin turned orange after excessively drinking Sunny Delight, sparking a media firestorm that became a critical moment in consumer history. The story, coupled with growing public awareness of the drink's low nutritional value, ultimately led to a massive decline in sales, though it's a misconception that Sunny Delight was formally banned. This article uncovers the real reasons behind the brand's rapid fall from grace.