Category: Brand news

While it may seem that Horlicks is discontinued, it's more complicated than a simple disappearance, as the brand was acquired by Unilever from GlaxoSmithKline in 2018-2020, leading to significant changes in regional availability. Its status varies dramatically across the globe, with some markets seeing it vanish while others continue to thrive.

In early 2025, Alpen's muesli range underwent a significant relaunch, featuring a 'new and improved' recipe and updated packaging. This move followed customer disappointment over product changes and the quiet discontinuation of popular Alpen bars in 2024.

On March 19, 2024, owner Abbott announced the official discontinuation of the entire Zone Perfect bar line. The news left long-time consumers wondering what's going on with Zone Perfect bars, and why their favorite protein snacks were suddenly disappearing from shelves.

Following BioSteel's bankruptcy filing in 2023, rumors and brand confusion spread rapidly, leading many to question if BioSteel is now body armor, but the truth involves a mix-up with a differently-named sports drink and a very separate industry.

In 2024, the popular low-sugar Greek yogurt brand Two Good underwent a significant rebrand, changing its name to Too Good & Co.. Are two good and too good yogurt the same, then? Yes, they are the same product under a new identity, a move that reflected an expanded product line beyond their original '2g sugar' claim.

In April 2023, C4 Energy's parent company Nutrabolt announced a major rebrand of its Smart Energy line, sparking widespread consumer questions about what happened to C4 Energy drinks. This strategic move, along with subsequent flavor changes, is part of a larger plan to refine the brand's offerings and market positioning within the competitive energy drink sector.