Category: Branding

Since its national launch in 2008, Miller64 has carved out a niche in the light beer market. However, in early 2024, Molson Coors announced a significant rebrand, changing the name to Miller Extra Light. This strategic move was not a random decision but a calculated shift to better align with evolving consumer preferences and changing market dynamics.

In early 2024, Molson Coors officially rebranded its Miller64 ultra-light beer to Miller Extra Light, signaling a strategic shift away from calorie-based marketing toward a low-alcohol positioning. The move answers the popular question of why did 64 change to extra light, revealing insights into modern consumer preferences and the evolving beverage market.

First introduced as 'Peppo' in 1972 before being renamed Mr. Pibb, the soft drink has a long and complicated history marked by significant changes. While the original Mr. Pibb soda was officially discontinued and replaced by Pibb Xtra over two decades ago, a new beverage surprise for fans was announced in late 2025.

According to Yahoo Finance, the canned water company Liquid Death reached a $1.4 billion valuation in 2024, largely driven by its distinct marketing rather than its product alone. This raises a major question for consumers: is Liquid Death just normal water in a tallboy can with a heavy metal aesthetic?

The term CRE8 is not associated with a single entity, but rather is a homonym for multiple distinct companies and products spanning a wide range of industries, including technology, consulting, design, and nutrition. This ambiguity can create significant confusion for anyone searching for information about "CRE8" without a specific context.

In 1985, The Coca-Cola Company famously reformulated its flagship drink, leading to immense public backlash and the reintroduction of the original formula under a new name. Today, many consumers are confused by the labels "Coca-Cola" and "Coca-Cola Original Taste," wondering if there is any difference between the two products.

While most people recognize the catchy promotional slogans for products like "Got Milk?", few can recall a specific motto for the government agency that oversees much of the food and agriculture industry. So, does the USDA have a slogan? Yes, the USDA operates under a guiding motto, though its public image is defined more by its mission and subsidiary campaigns.

In 2020, the popular ready-to-eat meal delivery service Factor was acquired by HelloFresh for up to $277 million. Prior to this major transaction and subsequent rebranding, many long-time customers and industry watchers know that Factor used to be called Factor 75.

Founded in 1999 at a music festival, Innocent Drinks' unique origin story began by asking festival-goers if they should quit their jobs and make smoothies full-time. Their journey from a small stall to a global brand reveals what makes Innocent Drinks unique, a potent blend of brand personality, ethical purpose, and product integrity.

According to a study published on ResearchGate, Apple skillfully integrates emotional elements into its products and marketing, establishing a deep connection with consumers. The question, however, remains: is Apple a functional brand, or does its success rely on a brilliant blend of both functional and emotional appeals? This article dissects the branding powerhouse to provide a comprehensive answer.