Category: Business history

FutureLife first began as a social project in 2007, aiming to improve nutrition in disadvantaged communities. This initial mission led to its later commercial success.

The artificial sweetener Splenda is ubiquitous in American homes, but its core ingredient was discovered by accident in a British college laboratory in 1976. The question of who invented Splenda in America is a bit of a misnomer, as the initial scientific breakthrough happened overseas, with American companies later propelling the brand to fame.

After decades of research and a controversial launch, the synthetic fat substitute known as olestra was a headline-making food innovation. However, the identity of the company that makes olestra today is not as straightforward as its initial development by consumer goods giant Procter & Gamble.

Founded in 2004 by Cory Wiedel, Complete Nutrition grew rapidly by offering a personalized retail experience centered on high-quality supplements. This article delves into the entrepreneurial journey of the man who is the founder of Complete Nutrition, detailing his vision and the company's eventual evolution after his departure.

According to a March 2010 trustee report, Clearly Canadian had filed for bankruptcy the previous year with just $12,000 to its name. So, why did they discontinue Clearly Canadian, a beverage that had once been a cultural icon of the 1990s and a multi-million-dollar success story?

For over a century, PepsiCo and The Coca-Cola Company have been locked in an intense business rivalry, often referred to as the 'Cola Wars'. While not a personal feud between founders, this aggressive competition has defined the soft drink landscape and continues to fuel the question: do Pepsi and Coke have beef?.

In 2000, consumer goods giant Unilever purchased SlimFast for an astounding $2.4 billion at the peak of its popularity. The brand dominated the meal replacement market for years, so what happened to SlimFast, and why did its value eventually plummet?