Category: Business marketing

In a wellness market thriving on functional beverages, prebiotic soda giant OLIPOP has faced several high-profile challenges, prompting many to ask: what is the OLIPOP controversy? This widespread scrutiny stems from marketing tactics and trademark disputes to questions about its gut-health benefits.

With the global gluten-free market projected to reach over $15 billion, demonstrating product safety is crucial for manufacturers. Understanding **how to become gluten-free certified** not only safeguards consumers with celiac disease but also establishes brand integrity in a highly competitive and growing market.