Category: Business practices

According to the FDA, serving sizes on food labels are based on "Reference Amounts Customarily Consumed" by the public. This reveals the complex process of **how do companies choose serving sizes**, a process deeply influenced by regulation and consumer behavior.

The Skinny Food Co, a British brand founded in 2018, has faced multiple rulings from the Advertising Standards Authority (ASA) for misleading advertising. The controversy with Skinny Food Co extends beyond ad issues to include product recalls, alleged review manipulation, and widespread customer service failures.