Category: Celebrity endorsement

Since 2018, actor Rob Lowe has served as the official brand spokesperson for the Atkins diet, a low-carbohydrate, high-protein eating plan he has personally followed for over 20 years. His enduring partnership with the brand is based on his real-life commitment to the diet, which he credits for his sustained energy and youthful appearance.

In a testament to her faith in the product, celebrity trainer Jillian Michaels is not just an endorser but also an investor in Alaya Naturals, confirming that yes, Jillian Michaels uses Alaya collagen. Her involvement goes beyond a simple paid partnership, underscoring her genuine belief in its quality and effectiveness.