Category: Clean living

The term "clean brand" is not officially regulated, leading to significant consumer confusion across different industries. This is particularly true for the name Serenity, which is used by several unrelated companies, including a baby food brand, a skincare line, and a hygiene products manufacturer. This article clarifies the claims of each to help you make informed purchasing decisions.

Thrive Market restricts over 1,000 ingredients, including artificial flavors, parabens, and antibiotics, from its marketplace to uphold its quality standards. While no product is truly 'chemical-free'—as all matter is made of chemicals—the company's reputation for clean, non-toxic products is based on its rigorous vetting process and restricted substances.

According to a recent study, a significant percentage of consumers trust eco-labels more than self-declared claims, making it crucial to understand what "certified clean" means for products ranging from cosmetics to food. This article provides clarity by examining the rigorous criteria behind this claim and how it protects consumer health.