Category: Color additives

Derived from the seeds of the achiote tree, annatto extract is one of the world's oldest natural pigments, used for centuries by indigenous peoples in Central and South America. Unlike synthetic colorants, which are chemically manufactured, annatto is a plant-based food coloring that has gained significant traction in the modern clean-label movement.

Since the Color Additive Amendments of 1960, the FDA has defined and regulated "color additives" separately from "food" and "food additives". This distinction is crucial for understanding the safety and labeling of the certified colors found in many consumer products.