Who is Gatorade's Main Competitor? A Deep Dive into the Sports Drink Rivalry
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4 min read
For decades, Gatorade has dominated the sports drink market, but recent trends show increased competition chipping away at its lead. The ongoing rivalry is largely a battle between beverage giants PepsiCo (Gatorade) and The Coca-Cola Company, which now fields a strategic two-brand attack against its main rival.
