Category: Consumer behavior

According to a 2017 article by Epicurious, some individuals eagerly consume burnt chocolate chip cookies or seek out the blackened edge of a brownie pan. While many instinctively avoid charred cuisine, a specific subset of people deliberately seek out and enjoy the taste of burnt food, a curious phenomenon with roots in biology, psychology, and culture.

According to Innova Market Insights, three in five consumers globally use convenience foods at least once a week. This increasing reliance on readily available meals and snacks, driven by modern, busy lifestyles, is a primary factor in how does convenience affect food choices, often at the expense of nutritional quality.

According to the Food and Agriculture Organization (FAO), global food consumption patterns are shifting dramatically due to urbanization and evolving consumer lifestyles. This article explores what are the food consumption patterns, examining the complex interplay of factors that influence how and what people eat around the world.

While children are often the face of candy commercials, studies consistently show that adults drive the majority of confectionery sales, with specific age brackets proving to be the biggest spenders. This article uncovers the compelling market data that answers the question: what age group buys the most candy?

A staggering 90% of consumers glance at the front of a package while making a purchasing decision, highlighting the critical power of packaging to capture attention. This demonstrates how packaging can help people make a healthy choice by influencing perceptions, communicating nutritional value effectively, and guiding conscious selections in a crowded marketplace.

Urban populations are projected to account for 68% of the world's population by 2050, significantly altering global dietary habits. A dominant characteristic of this shift is the change in what people eat, leading to a distinct urban food consumption pattern marked by convenience, diversity, and increased consumption of processed foods.

According to a 2023 study by Texas Health Resources, a significant 80% of Millennials consider health benefits when selecting foods, a stark contrast to older generations. This finding underscores a generational pivot towards proactive wellness, revealing how a deeper understanding of nutrition drives their food purchasing decisions.

While seafood is popular in many cultures, some surveys suggest that almost half of all Americans eat little to no seafood. This indicates that it is indeed common for people to not like seafood, and the reasons behind this aversion are varied and complex. From biological sensitivities to learned experiences, a dislike for ocean fare is a widespread phenomenon.

Worldwide, 52% of men were current drinkers in 2019, compared to only 35% of women. While this data reveals a broad disparity in overall alcohol use, a deeper dive is required to answer the specific question: what gender drinks more beer?

According to the Beverage Marketing Corporation, bottled water has surpassed soda to become the number one packaged beverage in the United States, yet the primary reasons for this choice are often misunderstood. Unpacking the consumer motivations reveals a complex interplay of practicality, perception, and marketing.