What Counts as an Alcopop? The Definitive Guide to Ready-to-Drink Classifications
                                
                                
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                                    4 min read                                
                            
                                In the 1990s, consumer groups coined the term 'alcopop' by combining 'alcohol' and 'soda pop' to draw attention to sweetened alcoholic drinks with youth-oriented marketing. This category has since evolved and is now part of the wider 'ready-to-drink' (RTD) market, featuring products with varying alcohol bases and sweetness levels.