Category: Consumer psychology

According to a food scientist quoted in The New York Times, Cheetos are one of the 'most marvelously constructed foods on the planet'. This is because the addictive nature of Flamin Hot Cheetos is no accident, but a carefully engineered combination of chemical and psychological triggers designed to make you crave more.

According to Healthline, a standard two-tablespoon serving of Nutella contains 21 grams of sugar—more than an equivalent portion of chocolate cake frosting. The question of why is Nutella addictive, however, involves a far more complex and fascinating interplay of biology, chemistry, and psychology than just its sugary taste.

Over 2,000 types of synthetic dyes are used annually worldwide, primarily to provide vibrant and consistent colors in a wide array of products. While often scrutinized, artificial colorants offer distinct advantages for manufacturers and product stability that natural alternatives cannot always match.

According to a 2025 study published in *The Organic Halo Effect*, participants perceived organic-labeled food as having lower calorie content than conventional food, despite nutritional similarities. This cognitive bias, which is a prime example of the health halo effect, demonstrates how a single attribute can mislead us into believing a product is healthier overall. This article explores how to recognize and avoid such psychological tricks when grocery shopping and dining out.

With the Canadian potato chip industry generating over $2 billion in annual sales, it's clear these snacks are a consumer favorite. So, what makes potato chips so addictive? The answer lies in a sophisticated combination of food science, psychological triggers, and physiological responses designed to keep you reaching for the next crunchy, salty bite.

According to a 2022 study, nearly 75% of students reported that food advertisements directly influenced their food-related decisions. This statistic highlights the profound and often subconscious power of marketing, shaping everything from snack preferences to long-term dietary habits through a variety of subtle and overt strategies. The influence of food advertising is extensive, affecting individuals across all demographics and age groups.

According to scientists, the human sense of smell accounts for up to 90% of perceived flavor. This powerful sensory element, combined with a precise recipe, is a key reason for the unforgettable taste of McDonald's fries and what makes McDonald's fries addictive.

According to Prophecy Market Insights, the premium bottled water market was valued at $22.05 billion in 2024 and is projected to reach $44.12 billion by 2034. This market growth reveals a widespread willingness among consumers to pay a significant premium for what seems to be a basic commodity—so why do people buy fancy water?

According to a study published on ScienceDirect, color is arguably the most important intrinsic sensory cue in setting our expectations for a food or drink's taste and flavor. The effects are far-reaching, influencing everything from consumer perception and purchasing decisions to potential health implications, raising the question: what effect does food color have?

According to marketing psychology, consumers are more easily swayed by specific, memorable numbers. This principle directly addresses the intriguing question of 'Why not 12 cream uses?' and challenges us to look beyond the surface of product claims.