Who is the Target Audience of Innocent Juice?
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4 min read
Innocent Drinks has built its brand around a playful and authentic personality, with market research showing a significant customer base among young urban professionals and families. These consumers are not just buying a beverage; they are investing in a lifestyle that prioritizes wellness, sustainability, and ethical values. The company's savvy marketing and product differentiation have successfully carved out a loyal following in a competitive market.
