Are Alani and Celsius the Same? A Deep Dive Into the Acquisition and Differences
                                
                                
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                                    4 min read                                
                            
                                As of April 1, 2025, Celsius Holdings, Inc. finalized its acquisition of health and wellness brand Alani Nu for $1.8 billion, a significant move that consolidates two popular functional beverage brands under one corporate umbrella. Despite this shared ownership, the two products are not the same, maintaining distinct formulations, brand identities, and target audiences.