Is Kickstarter an Energy Drink? Separating the Platform from the Beverage
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5 min read
According to research from crowdfunding platforms like ICPSR, more than 275,000 creative projects have been successfully funded on Kickstarter since its launch in 2009. This massive digital platform is often confused with a similarly-named caffeinated beverage, prompting the question: is Kickstarter an energy drink? The simple answer is no, but the reason for the mix-up is a tale of two distinct brands.
