Category: Customer experience

HCLTech's ADvantage Experience can accelerate time-to-market for marketing campaigns by an impressive 50-60% through low-code automation and reusable assets. This innovative platform offers enterprises a rapid way to build and deliver contextual, data-driven, and personalized digital experiences at scale.

The global ethnic food market is projected to reach over $179 billion by 2034, driven by rising cultural diversity and globalization. This makes it more critical than ever to include multicultural foods in menus, tapping into a vast and growing market of adventurous and diverse diners.

According to a Deloitte report, an estimated 4.3 billion consumers are expected to use Augmented Reality (AR) frequently by 2025, a trend that is rapidly transforming the food sector. But what exactly is AR in food, and how is this technology changing how we interact with what we eat? It's the fusion of digital information with the real world, overlaying virtual elements onto our physical surroundings through devices like smartphones and tablets.

According to a 2024 study, over 70% of customers are more likely to visit a restaurant offering personalized promotions. This reflects the growing demand for customization, with a personalized menu representing the next evolution of this trend in the dining industry.

According to the framework developed by psychologist Robert Plutchik, delight is a secondary emotion, not a primary one. This unique feeling, often described as great pleasure and happiness, is fundamentally a blend of joy and surprise, revealing the intricate components of what is delight made of.

According to a DoorDash study, customer customization is a top factor for restaurant success, highlighting why having a diverse menu is important to meet evolving consumer preferences. This inclusivity attracts a broader clientele, addresses various dietary restrictions, and ultimately boosts customer satisfaction and business growth.

A 2022 meta-analysis confirmed that people tend to consume more food when served larger portions, a phenomenon known as the 'portion size effect'. This robust psychological effect reveals the profound and often unconscious ways portion control affects customers, influencing their perception of value, satisfaction, and overall dining experience.

According to one study, customer satisfaction can decrease significantly with longer waits, and a 2016 study of an Indian restaurant found a longer waiting time was correlated with customers leaving and returning later. This research highlights why it's so important to understand **how long is too long to wait for a meal**—for both your patience and your meal's outcome.

According to former and current employees, Five Guys employees are specifically instructed to add an extra scoop of fries to every bag, regardless of the size ordered. The strategic overfilling of bags is the intentional reason why do 5 guys give so many fries, fostering a sense of perceived generosity and value.

According to a 2017 Morning Consult survey, 62% of meal kit subscribers canceled their service for various reasons. This statistic highlights a common industry challenge and prompts many to ask: **why do people stop using HelloFresh?** (Markdown OK).