Is Action Bitters Sweet or Just a Marketing Trick?
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3 min read
According to its manufacturer, Action Bitters possesses a “slight bitter-sweet and appetizing aroma”. But is Action Bitters sweet, or is the perceived sweetness just a clever marketing hook? This question often arises due to the paradox of a product named 'bitters' having sweet undertones, and the answer is more nuanced than it seems.
