Category: Drinking etiquette

Over 50% of our perception of taste comes from aroma, and adding a drop of water to your cognac can dramatically alter its aromatic profile. Yes, you can absolutely drink cognac with water, as this practice, while once controversial, is now a widely accepted method for revealing the spirit's more subtle, complex notes.

According to the International Wine and Spirits Research, Jinro soju is the best-selling spirit brand in the world, with billions of bottles sold annually. While it is often perceived as a 'shot' drink in Western culture, its consumption in Korea is steeped in tradition and social ritual. Understanding the proper way to enjoy soju is key to appreciating this iconic Korean spirit.