Category: Ethical cosmetics

A 2025 company profile confirms that Truly Beauty operates as an online brand offering a wide range of natural and vegan-based products. The question on many conscious shoppers' minds is: are truly products vegan, and can they be trusted? This article delves into the brand's history, certifications, and ingredients to provide a clear answer for discerning consumers.

According to a 2025 forecast by Allied Market Research, the vegan cosmetics market is projected to pass $28.5 billion, indicating a major consumer shift toward ethical products. The increasing popularity raises a crucial question: is beauty concept vegan, and what does that truly mean for both animals and your skin?

According to PETA, brands like Lotus Brands and Lotus Herbals are certified as cruelty-free, ensuring no animal testing occurs during product development. This detailed guide explores the nuances of their policies to answer the question: is Lotus cruelty-free and vegan?

In 2018, vegan cosmetics sales increased by 38% in the UK, highlighting a growing shift toward ethical consumerism. This trend has prompted many to question what is not vegan shampoo and how to identify potentially hidden animal-derived ingredients.