Category: Fast food history

In 2004, the iconic 'supersize' option was phased out from McDonald's menus in the United States. For many, the decision to eliminate a staple of the fast-food experience seemed abrupt, but it was the culmination of several strategic, market-driven, and public relations factors.

In March 2004, McDonald's began phasing out its 'Super Size' option, a menu choice that defined a decade of indulgence for many fast-food fans. For today's customers, the answer is a definitive no, as the phrase "Super Size" has been absent from menus for over two decades.

In 1992, at the peak of his career, basketball legend Michael Jordan partnered with McDonald's for a limited-time meal promotion. The collaboration, known as the McJordan Special, was groundbreaking and forever answered the question: Did Michael Jordan have a McDonald's meal?