Category: Food industry news

In July 2025, PepsiCo officially announced the launch of Pepsi Prebiotic Cola, marking its first significant innovation in the traditional cola category in 20 years. This move confirms the rumors and signals a major shift by Pepsi to cater to the growing consumer demand for functional, gut-healthy beverages.

Back in 2015, market research showed that over 60% of Americans considered the absence of artificial colors an important factor in their food purchase decisions. This consumer pressure fueled the initial wave of change, prompting many companies to reevaluate their use of synthetic additives. So, **did Nestle remove artificial dyes?** The answer is layered, involving a past promise and a renewed, more comprehensive commitment.