Understanding the Nutrition Diet Shift: Is Pepsi Going Dye Free?
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3 min read
In a significant move reflecting growing consumer pressure for cleaner labels, PepsiCo announced in April 2025 that it would accelerate its plans to remove artificial dyes from many of its U.S. food and beverage lines. This news begs the question: is Pepsi going dye free? While not affecting the classic cola's trademark caramel color, this strategic pivot signals a major change in the nutrition diet landscape.
