Category: Food marketing

According to the Food and Drug Administration (FDA), food labels must declare the nutritional content of packaged goods, which can be legally enforced. The word "content" in food, however, extends far beyond what is printed on a nutrition facts label, encompassing everything from a product's composition to the media created about it.

Studies have found that consumers typically spend only a fraction of a second viewing a product's back-of-pack (BOP) nutrition facts before making a purchase. This lack of engagement has prompted the development of front-of-pack (FOP) labels, creating a new dynamic for consumer choice, especially when back of pack meets front of pack.

Despite the healthy-sounding name, veggie straws are made from processed potato starch and flour, not whole vegetables. Many brands now use avocado oil, but does this make veggie straws with avocado oil healthy?

Globally, the plant-based meat market is projected to reach over $77 billion by 2025, according to Euromonitor data. Knowing how to promote plant-based meat effectively is crucial for brands seeking to capture this significant and growing market segment, which is increasingly driven by flexitarian consumers.

Over 70% of the global population is reducing their meat consumption or avoiding it altogether. In this shifting landscape, convincing consumers to eat plant-based meat requires a strategic approach that addresses core motivations and overcomes ingrained perceptions about taste, price, and processing.

According to a 2025 Hortidaily report, 40% of consumers are willing to pay a premium for branded produce linked to sustainability and superior quality. This growing demand makes us ask: is fresh produce a good brand, and what does 'branding' even mean in the context of fruits and vegetables?

According to a 2023 survey, 79% of people misunderstand portion sizes on supermarket meal deals, leading to unintended overeating. This startling statistic reveals just one of many ways that food packaging can be misleading, blurring the line between what is presented and what is actually inside.

The term 'superfood' was originally conceived in the early 20th century as a marketing strategy to sell bananas. To truly answer what best describes the term superfood, one must look beyond the marketing hype and examine its meaning in the world of health and nutrition.

In 1918, the United Fruit Company first used the term 'super food' as a marketing strategy to sell bananas. This simple historical fact reveals that the catchy label is more about branding than a scientific classification, a truth that still holds today despite the perception of exceptional health benefits associated with these foods.

The term "superfood" was first coined over a century ago as a clever marketing ploy to sell more bananas during World War I, not by nutritional scientists. This initial push reveals that the label has always been more about branding than scientific rigor.