Category: Gen z

According to a 2022 IFIC study, nearly three in four Gen Z individuals followed a specific diet or eating pattern in the past year, more than any older generation. But does Gen Z eat healthier in practice, or is this more aspirational?

According to a 2023 study, approximately 5% of Gen Z and Millennials follow a vegan diet, significantly higher than older generations. This shift has fueled a perception that Gen Z is the most vegan generation, driving a major cultural change in eating habits. However, digging deeper reveals a more complex picture than the headlines suggest.

According to a 2025 consumer report, a significant portion of Gen Z patrons will still purchase from Starbucks, despite being less favorable toward the company's traditional coffee offerings. This surprising disconnect reveals a complex relationship where convenience and aesthetic appeal often compete with social consciousness for a highly influential demographic.

According to the National Coffee Association, only 47% of Gen Z drinks coffee daily, significantly lower than previous generations. This shift highlights a departure from traditional coffee rituals, raising the question: is Gen Z mindset changing coffee, and if so, how fundamentally?

According to a Mondelez report, up to 40% of Gen Z in New Zealand skip breakfast in favor of a morning snack. This figure reflects a growing global trend, raising the crucial question: what percent of Gen Z skips breakfast across wider populations and what are the underlying reasons? This article dives into the statistics and emerging dietary patterns of the younger generation.