Category: Generation z

According to a 2024 survey by Segmanta, salty snacks are the most popular choice among Gen Z, especially chips, but sweet and healthy options are gaining ground. So, what is Gen Z's favorite snack actually, given their complex and balanced preferences?

While older generations drink more daily coffee, Generation Z has a different and more dynamic relationship with the beverage. In contrast to the traditional morning ritual of older cohorts, Gen Z views coffee as a customizable experience, a social event, and a form of self-expression influenced by digital trends.

According to a 2023 survey, Gen Z consumes the lowest average amount of plain water daily compared to older generations. However, the real answer to 'Does Gen Z drink water?' is much more complex, revealing a generation that prioritizes health and wellness through a wide array of hydrating beverages and trendsetting habits.

According to YouGov Profiles, 77% of Gen Z report snacking at least once a day, with a third snacking twice daily. This reveals just one facet of their complex relationship with food, raising the question: what does Gen Z eat and what drives their dietary decisions?