Category: Influencer marketing

Following its 2022 launch, bottles of Prime Hydration were being resold for exorbitant prices on platforms like eBay, prompting co-founder KSI to publicly condemn the "black-market" selling. Unpacking the high price of this popular beverage reveals a combination of deliberate marketing, market hype, and external economic factors beyond standard production costs.

According to reports, Hailey Bieber's Strawberry Glaze Smoothie sold 40,000 units in its first month, cementing Erewhon's status as a viral sensation. This luxury Los Angeles grocery store has transformed the humble smoothie into an expensive, coveted status symbol, making many wonder what fuels this extraordinary popularity.

Influencer marketing has significantly propelled the dietary supplement market, with one prominent partnership reportedly involving a $10 million annual payment to Joe Rogan by AG1. This agreement has put the green powder supplement front and center for millions of podcast listeners, raising questions for consumers: what is the Joe Rogan AG1 deal, and what does it entail for both the brand and its audience?

According to reports from a recent investigative podcast series, Dr. Andrew Huberman is estimated to earn approximately $2 million annually from his partnership with AG1. The prominent neuroscientist and host of the popular *Huberman Lab* podcast has a longstanding relationship with the supplement company, which has been a major sponsor of his content for years.