Category: Ingredient reformulation

Recent reports from the Environmental Working Group show a significant rise in food manufacturers pledging to phase out harmful artificial dyes, including Red Dye 40. This widespread industry shift is driven by increasing consumer demand for cleaner ingredients and new regulatory pressures, influencing major companies across multiple product categories to reformulate their recipes.

In July 2024, the U.S. Food and Drug Administration (FDA) officially revoked the authorization for using brominated vegetable oil (BVO) in food, prompting many to revisit long-standing concerns about its presence in soft drinks like Mountain Dew. The good news for consumers concerned about this additive is that yes, Mountain Dew did remove brominated vegetable oil, a change completed years before the 2024 FDA ban.