What is the difference between Diet IRN-BRU and IRN-BRU Xtra?
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4 min read
Introduced in 2016 following the UK sugar tax announcement, IRN-BRU Xtra was designed to deliver extra flavour and a closer taste to the classic full-sugar version, setting it apart from the long-standing Diet (now Sugar Free) variant. This move by AG Barr responded to a shifting market and consumer demand for better-tasting, no-sugar options.
