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Category: Japanese market

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Is Lactose-Free Milk Popular in Japan?

3 min read
According to a 2015 survey, approximately 45% of the Japanese population reports symptoms of lactose intolerance, yet the popularity of traditional dairy remains strong. The question, however, is: is lactose-free milk popular in Japan? The answer is nuanced, as plant-based alternatives have become a more dominant force than specialized lactose-free dairy milk.