Category: Market sizing

According to Sequoia Capital, accurately sizing your market, including your Serviceable Addressable Market (SAM), is one of the most critical steps for any business. The ability to realistically estimate SAM moves beyond aspirational market numbers to define the segment you can actually serve with your product or service, grounding your strategy in tangible market reality.

According to Creatio, a well-defined Serviceable Addressable Market (SAM) can provide crucial clarity on the size, quality, and spending potential of a target market. Calculating your SAM is an essential step for refining business strategy, attracting investors, and setting realistic growth targets. This process helps you narrow down your total market potential to the segment your business can realistically serve.