Category: Market trends

According to a 2024 market analysis, soy milk commands a 59% share of the global non-dairy milk market, positioning it as the most popular choice worldwide. While soy leads internationally, consumer popularity differs significantly by region, with Western markets showing strong preferences for other alternatives like almond and oat milk. This reflects a diverse global palate and a market driven by various nutritional, environmental, and cultural factors.

The Nigerian energy drink market is projected to grow at a compound annual growth rate (CAGR) of around 6.02% between 2025 and 2030, driven by a youthful population and busy lifestyles. This dynamic market features a wide array of choices for consumers, and knowing the names of energy drinks in Nigeria is essential for anyone interested in this booming industry.

The global vitamin C market is projected to reach over $2.6 billion by 2030, reflecting significant growth driven by heightened health awareness and evolving consumer preferences. The demand for vitamin C spans beyond traditional immune support, extending into the realms of functional foods, personalized nutrition, and high-end skincare, all of which contribute to its robust market expansion.

Over the last several years, many consumers have grown increasingly frustrated by the inconsistent availability of certain soft drink varieties. The primary reason you can't find caffeine free Coke on shelves often boils down to a perfect storm of manufacturing prioritization and shifting consumer demand.

According to market data, chocolate dominates the flavoured milk market, accounting for a significant percentage of consumption worldwide. But what is the most popular flavour of milk and why does this indulgent classic continue to reign supreme despite a proliferation of alternative options?.

Petai, also known as 'stinky beans,' is a prized ingredient in Southeast Asian cuisine, but its price can be highly variable depending on where and when you buy it. A woman's viral TikTok video highlighting an exceptionally high price for peeled petai at a Malaysian supermarket sparked widespread debate and highlighted how costly it can be. So, is petai expensive to buy?

Valued at $87.8 billion in 2025, the global energy drink market is booming. But just how popular are energy drinks, and who is driving this rapid growth? This article delves into the consumer demographics, market trends, and the powerful forces fueling this caffeinated industry.

According to a 2025 forecast by Mordor Intelligence, the global oat milk market is projected to grow significantly, suggesting that reports of its demise may be greatly exaggerated. However, recent data also shows a mixed picture, with some markets experiencing slower growth and shifting consumer behavior causing a stir.

According to a 2023 report, while vodka has long held the title of the best-selling spirit in the U.S., market data shows whiskey has been gaining ground with a significant growth rate, indicating a tightening race for dominance. This dynamic battle of the beverages extends far beyond a simple taste preference, encompassing global market share, cocktail culture shifts, and evolving consumer demographics.

According to the Korea Disease Control and Prevention Agency (KDCA), unsweetened coffee—primarily the Americano—is the most frequently consumed beverage among South Korean adults. This statistic highlights a powerful shift in the nation's drinking habits, moving beyond traditional beverages and embracing a globalized, on-the-go lifestyle.