Category: Marketing

In the 1920s, a public relations campaign successfully convinced Americans that a 'hearty' breakfast of bacon and eggs was healthier than a light one. Was breakfast a marketing ploy, or is there more to the story of how our morning routines were shaped? This article explores the origins of modern breakfast culture and reveals the powerful marketing forces that influenced what we eat every day.

Research has consistently shown that certain colors can have a powerful effect on our psychological and physiological responses, particularly when it comes to appetite. This phenomenon is why major fast-food chains like McDonald’s and KFC prominently feature warm, vibrant colors, capitalizing on the primal instincts that associate these hues with energy and excitement. Understanding the psychological impact of color is crucial for both consumers and marketers, revealing the subconscious cues that influence our eating habits every day.

In early 2024, Molson Coors officially rebranded its Miller64 ultra-light beer to Miller Extra Light, signaling a strategic shift away from calorie-based marketing toward a low-alcohol positioning. The move answers the popular question of why did 64 change to extra light, revealing insights into modern consumer preferences and the evolving beverage market.

According to an Epsilon study, 80% of consumers are more likely to make a purchase when brands offer personalized experiences. This statistic underscores the powerful consumer demand for Personalisation, which has evolved from a novel marketing tactic into a core expectation for modern shoppers across all industries.

In 1909, Charles Gordon Maynard had to persuade his strictly teetotal father that his new creation, wine gums, contained no alcohol. This tale perfectly encapsulates the long-standing confusion around why these fruit-flavoured sweets are imprinted with the names of alcoholic beverages.

According to one source, the idea that 'breakfast is the most important meal of the day' was not a scientific discovery but one of the most successful marketing campaigns of all time. This notion was initially created to encourage people to purchase more cereal products.

Liquid Death, the canned water company with a heavy metal aesthetic, reached a $1.4 billion valuation in early 2024, proving that an unconventional brand strategy can capture massive market share in a saturated industry. This success has led many to question what is the deal with Liquid Death's viral and polarizing approach.

In September 2025, Michelob Ultra officially became America's top-selling beer, marking a significant milestone for a brand launched just over two decades ago in 2002. This surprising shift in consumer preference reflects a deeper change in what today's drinkers want from their beverages, moving away from heavier traditional brews towards lighter, more wellness-oriented options.

According to the Ehrenberg-Bass Institute, ensuring a product is easy to find and purchase is a more significant driver of market share growth than deep brand loyalty. This core concept is known as physical availability.

According to the Prevention Institute, nearly 98% of food advertisements viewed by children promote products high in fat, sugar, or sodium. This article investigates the sobering statistics behind what percent of food ads are unhealthy, exploring the pervasive influence of junk food marketing on dietary habits and public health.