Category: Marketing history

The idea that breakfast is the most important meal of the day is a cultural truth for many, but its origin is not in scientific fact. In fact, the pervasive phrase and the concept behind it can be traced back to marketing campaigns designed to sell breakfast cereals. So, did Kellogg say breakfast is the most important meal of the day? The truth is both surprising and revealing about the power of advertising.

While water was first commercially bottled in the UK in 1622 for its perceived medicinal properties, the modern bottled water trend didn't explode until centuries later, specifically in the 1970s, fueled by marketing and technological advancements.

For decades, this phrase has been a fundamental part of our collective wisdom, but its origin is not what many people assume. The idea that "breakfast is the most important meal" is, in fact, a carefully crafted marketing slogan with a fascinating and complex history.