Category: Marketing strategy

According to one report, 81% of consumers research services online before making decisions. To capture this audience effectively, the first component of marketing for a new nutrition coach is not advertising, but thoroughly defining your niche through market research.

According to a study reported by the American Journal of Lifestyle Medicine, health and wellness coaching demonstrably improves nutritional behaviors, with 82% of trials showing improvement. However, the most effective marketing strategies don't start with advertising or content, but with a critical foundational step: defining your niche. This crucial first component ensures every subsequent marketing effort is targeted, resonant, and effective.

According to behavioral economics, many consumer decisions are driven more by emotional responses than pure rational analysis, revealing what type of consumer are most humans. This complex interplay of instinct and logic is far more common than the textbook ideal of the purely rational buyer.

According to Nielsen Norman Group, it can take anywhere from a few days to several months just to create a quality persona based on empirical data, and the timeline to see tangible results from Persona implementation is just as varied. The duration depends heavily on the strategic goals, the quality of your research, and how well the personas are integrated across your organization.