Is There Sugar in Brisket Rub? The Sweet vs. Savory Debate
                                
                                
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                                    4 min read                                
                            
                                According to one source, many traditional BBQ rub recipes, especially those from the Southern U.S., include sugar to balance the flavor profile. However, whether there is sugar in brisket rub depends on regional preference and the desired final crust and flavor. Some purists, particularly in Texas barbecue, prefer to use a simple, sugar-free rub of salt and pepper.