Category: Mukbang

In 2014, Nikocado Avocado began his YouTube career as a cheerful, thin vegan vlogger, amassing a dedicated following. However, by September 2016, he officially announced that he would no longer adhere to his plant-based diet, leaving many viewers confused.

Reports show some viewers watch mukbang to achieve vicarious satisfaction, potentially controlling their diet by enjoying food virtually. But the question remains: Does mukbang help cravings or does it amplify them? The answer is not simple and depends on complex psychological factors.

With the mukbang, or 'eating broadcast,' trend originating in South Korea around 2010, audiences worldwide have been captivated by creators consuming massive amounts of food in a single sitting. How are mukbangers able to eat so much food without immediate severe consequences, and what is the reality behind the performance?