Category: Multi level marketing

According to the CDC, roughly 90% of American adults do not consume the recommended daily amount of fruits and vegetables, a nutritional gap that Juice Plus+ markets itself as bridging with its concentrated juice powder capsules.

As of early 2025, Wall Street analysts hold a 'Moderate Buy' consensus rating for Herbalife's stock (HLF). This article examines the core question: is Herbalife worth buying, considering its multi-level marketing (MLM) structure, financial performance, and historical controversies?

With the rise of multi-level marketing companies in the health and wellness space, it can be difficult to tell them apart. As such, many customers and prospective consultants often ask: is Amare the same as Arbonne? The answer is no; despite some superficial similarities as wellness-focused MLM companies, they are distinct entities with different product lines and core missions.

The global health and wellness market is projected to be worth trillions of dollars, with a significant portion attributed to multi-level marketing (MLM) companies like Plexus and Le-Vel Thrive. Consumers often find themselves navigating these competing supplement brands, trying to discern the unique value proposition and potential effectiveness of each one for their health goals.

Founded in 1982 by herbalist Dr. Tei-Fu Chen and his wife Dr. Oi-Lin Chen, Sunrider is a privately owned multi-level marketing company that operates in nearly 50 countries. The company's core mission is to promote wellness through its Philosophy of Regeneration, which outlines what does Sunrider do for its customers.

According to a 2016 investigation by TINA.org, the multi-level marketing company Plexus was found to have used over 100 unsubstantiated health claims to market its products, ranging from weight loss to more serious conditions like depression. This long history of controversial marketing tactics makes many prospective customers question if the brand is truly beneficial or potentially harmful.

Founded in 1980, Herbalife is an international direct-selling company that operates in a complex intersection of business and product categories. Defining what category is Herbalife under requires understanding its multi-level marketing structure, its wide array of nutritional supplements, and its position within the broader health and wellness industry.

Founded in 1992 by scientist Dr. Myron Wentz, USANA is a multi-level marketing company that develops, manufactures, and distributes a wide range of nutritional supplements, foods, and personal care products globally. Understanding what does USANA do requires examining its dual role as a science-focused product developer and a direct-selling enterprise, a model that has both enthusiasts and critics.

A 2016 settlement with the Federal Trade Commission resulted in Herbalife being fined $200 million for deceptive practices, shining a light on a major disadvantage of Herbalife. This legal action, along with numerous reports of potential health issues, has caused many to question the company's products and business model.