Category: Natural flavors

According to the Environmental Working Group, the term "natural flavor" can hide a mixture of up to 100 chemicals. This lack of transparency leads many consumers to question whether companies are legally obligated to disclose the specific components that make up these proprietary flavor blends.

According to a study cited by Form Nutrition, EU regulations require a flavor to be 100% derived from natural sources to be labeled as natural, while US regulations are more lenient. This critical difference affects whether products containing strawberry extract are truly natural or chemically synthesized, making label reading essential for the conscious consumer.