Category: New year s traditions

Over a century ago, Spanish grape growers faced a surplus harvest, which they cleverly marketed by promoting the tradition of eating 12 grapes for luck. What is the myth of eating 12 grapes, and how did this marketing ploy become a global phenomenon associated with good fortune for the new year?

According to Spanish tradition, each of the 12 grapes consumed at midnight represents one month of good luck for the new year. While the goal is to eat all 12 before the clock stops chiming, the common question is: do I eat all 12 grapes at once? The answer, for both safety and tradition, is no.

In Spain and many Latin American countries, a staggering number of people participate in the 'Twelve Grapes of Luck' tradition every New Year's Eve. But what happens if you fail to eat 12 grapes in time? The answer lies in folklore, modern interpretations, and the cultural significance of this unique ritual.